Urban Outfitters Case Study

My Role: UX/UI Designer

Timeframe: 2 Weeks

Design Tools: Figma

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The Brief

Project Vision

Problem

Solution

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Introduction

Ecommerce is defined as the buying and selling of goods and services over the Internet. It is easier to attain notoriety online therefore making it easier to advertise and sell products to the target audience.

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eCommerce in the UK

The United Kingdom appeared to have Europe's biggest B2C e-commerce market with the country's e-commerce revenue in 2019 amounting to 693 billion GBP according to Statista (2022). The evolution of the internet alongside technology has seen a rise in online marketing and shopping for consumers. This has shaped the way consumers view brands and communicate with them. New opportunities have arisen from this as well as threats towards retailers.

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A Shift From Retail Stores To Online

COVID-19 had a massive impact which forced a shift into the online space for retail stores. The e-commerce’s share of global retail trade from increased from 14% in 2019 to 17% in 2020 (Statista). Stores that attempted to adapt needed to invest in their online presence to succeed.

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